Because nothing symbolizes better the spirit of the season than vulgarity.
Enrique Inglesias Releases New Christmas Single: "Tonight (I'm F***ing you)"
I like the parentheses. It makes it classy.
The song is just plain awful, but it's the first intended "mainstream commercial" song with the f-word (in its literal sense) in the title.
I sort of thought this was going to happen, inevitably, once Cee-Lo demonstrated that one could get a major, major mainstream hit with the F word right in the title and the main chorus. (Big difference: That song's great.)
Once is innovation and novelty; twice is repetition and ripoff; three times it's hackneyed and empty and they'll have to wait a couple of years to figure out the next hot button they can push.
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